Within the corporate world, there is something called corporate inertia. A term describing rigidness, compared to open to change. This tends to harm results and outcomes. It traps companies in outdated operations, technology, and halts growth. To have better chances at success, beating entrepreneurial business inertia is critical. Here are some business startup tips that help beating entrepreneurial business inertia.
Simply put, just get started.
In my experience, there is no better chance at success. You simply put, just have to get started. Too many individuals and partnerships plan, discuss, and argue at times. Without the proper action, forward movement is not easily possible. Instead of just writing and planning, get started with registering the company domain name, forming the legal LLC or INC for the business, and so on. Getting started creates momentum and significantly helps with entrepreneurial inertia.
Decide what to sell and sell it.
Often, entrepreneurs already know what they want to sell. It may be service oriented, a solution, or a specific product line. Other times, an individual or group does not really know what to offer/sell. Here is an opportunity to do some research which is an action and figure out what skill set one has, passions, and resources to narrow down the potential offering. This determines the business and what to sell.
Get advice and assistance.
When you start a new business, you will have lots of questions. Especially, if it is the first time starting a business. Or the first time you start a certain type of business. Either way, get advice and assistance right from the beginning. It helps avoid costly mistakes and pitfalls. It aids with inertia as well. Working with experts through business consulting services for example.
Allocate money on marketing.
Some marketing can be done in-house, by yourself. Most of it will have to be contracted out to professionals and experts. Marketing has become a very complex game and too diverse for a single individual to do properly. Not only that, but it is most of the time more efficient to contract out. Find good vendors from the start and give it some time.
Start talking to potential customers.
In order to get the first deal, you have to start talking to potential customers. Understand the ideal target audience. Who is my perfect customer should be the question? Then, get organized with leads and prospects. Start talking to them and locate potential customers. Close the first deal and start making money. Beat entrepreneurial inertia.
